About the Goodwill Campaign
In 1991, HRH Princess Basma bint Talal launched the Goodwill Campaign in
response to the political, economic and social conditions that faced Jordan as a result of the Gulf War.
The GWC has run continuously in every governorate since then, reaching thousands of individuals and
families every year.
In 2001, the GWC expanded its remit to include a number of programmes that address poverty and
unemployment, while continuing to provide emergency assistance to the most vulnerable.
JOHUD oversees and implements this work at minimal administrative cost, ensuring that all funding
is well spent and outcomes are clear and demonstrable.
In 2019, thanks to our partners and donors and supporters, we were able to assist nearly 12,000
Goodwill Campaign Programmes
With the generous help and support of a range of sponsors, the Goodwill
Campaign implements the following programmes annually:
Since 2000, JOHUD’s GWC has been providing medical assistance mainly to
uninsured individuals in underserved areas. The GWC provides free primary healthcare, life-saving
operations, and distributes medical devices and supplies, with the generous support of Jordan’s medical
community, hospitals and pharmaceutical companies. Last year, 6,381 people received medical assistance
through the GWC.
Since 1991, the GWC has been delivering basic supplies to some of Jordan’s
poorest families, including food parcels, school supplies, clothes and winter supplies. Last year, the GWC
provided 4,935 people with emergency aid.
Since 1994, the GWC has been providing academic assistance and training for
undergraduate students. The GWC offers scholarships to outstanding students who could otherwise not afford
to continue their education, focusing on areas of study that are in demand in the labour market. In
addition, the GWC fundraises to provide vocational training for young people who did not graduate from high
school, and supports a range of kindergarten programmes, and educational programmes for children with
disabilities, especially in disadvantaged regions. In 2019, 550 young people received training or university
education through the GWC. We are grateful to the banking sector and academic partners for facilitating this
In 1996 the GWC expanded its efforts to improve living standards for poor
families by helping them establish small revenue-generating projects. These efforts later expanded to
improve job prospects for young people through training and linking them with the job market. Last year, 80
families received assistance through this programme.
Since 2014, the GWC has been offering home maintenance, restoration and
provision of basic necessities such as furniture and appliances to those living in substandard or dangerous
accommodation. Last year, we were able to assist a number of families with improved shelter, with the
assistance of the Jordanian Engineers Association.
Goodwill Family Relief Fund
In April 2020, JOHUD launched the Goodwill Family Relief Fund (GFRF) to provide
emergency assistance to those suffering the from the Covid-19 outbreak, and future crises, who are not
receiving support from elsewhere.
Jordan, like so many countries across the world, is fighting to contain Covid-19
and keep its people safe. The government’s lockdown has been effective in stopping its spread here in Jordan
but we must protect the poorest and most vulnerable from the inevitable economic effects of a crisis like
this. We are already seeing, for example, the impact on poor areas that rely on tourism.
Many families have seen their livelihoods or the services they rely on
disappear. The government and charitable organisations are working hard to help but they are hugely
overstretched. JOHUD’s Goodwill Family Relief Fund will help those who are not currently receiving any
support to manage through the Coronavirus crisis and to stand on their own two feet once it has passed.
What will the fund provide?
JOHUD has extensive experience providing emergency relief through its annual
Goodwill Campaign. Our experience has shown us that the following categories of support are most effective
in mitigating the short-term effects of a crisis and helping people recover and reach self-sufficiency in
Emergency aid vouchers
For families in desperate need, especially those without one or both parents or
those caring for children with special needs, providing food and other basic necessities can seem like an
overwhelming struggle. The Relief Fund will provide vouchers to help these families buy food and other basic
We have experience with the voucher system and know that when it is well
organised and monitored it can be a very effective way to lend struggling families a hand, while treating
them with respect and dignity.
Vital medical support
Through the Goodwill Campaign, we have years of experience working with Jordan’s
esteemed medical community, volunteers and pharmaceutical companies to provide life-saving medical
interventions to people who don’t have insurance and could not otherwise receive treatment. The current
situation is placing an additional strain on the healthcare system, meaning many more people are unable to
access the medical care they need.
With your support, we hope to continue to identify and treat the most extreme
and urgent cases that cannot wait.
We have already received messages from people who cannot get the medicines that
they need, or sanitary products for babies and old people. We will try to ensure that such medicines reach
Assistance establishing home-based businesses
A small amount of seed money can allow people to sustain an agricultural project or establish or grow
small enterprises, such as a sewing or cattle farming business. With the national supply chain currently
heavily disrupted, these small local producers will play a vital role in feeding and supplying our
communities, while generating enough revenue to see them through the difficult times ahead.
Who is eligible?
The Fund will target families from every governorate outside Amman, who do
not have social security or health insurance and are not currently receiving any other support. The Fund
will focus underserved groups, specifically:
- Abandoned families
- Orphaned children
- Those with disabilities or chronic illnesses that prevent them from work, and families with
children with special needs
If you wish to apply for help, please visit the Contact Us page to find
contact details for your nearest Community Development Centre. The CDCs are identifying those in need,
so please highlight your situation to them.
Governance and Reporting
JOHUD is proud of its track record of good governance, transparency,
accountability and effectiveness. We are committed to providing regular updates on the numbers of
families that this fund has reached, and the type of assistance provided. All operations and reports are
audited and supervised by the Goodwill Campaign Higher Committee, under the leadership of H.R. H.
Princess Basma bint Talal.
Our network of Community Development Centres around the country, in
partnership with Jordan Engineers Association, has already identified those living in unbearable or
unsafe housing conditions, for example homes with leaking roofs, no electricity or inadequate
sanitation. When the situation allows, we want to be ready to begin to repair those dwellings,
especially those putting children at health and safety risks.