Goodwill Campaign

About the Goodwill Campaign

In 1991, HRH Princess Basma Bint Talal launched the Goodwill Campaign in response to the political, economic and social conditions that faced Jordan as a result of the Gulf War. The GWC has run continuously since then and now aims to provides urgent aid to those in need across all governorates of Jordan.
 
The GWC programmes respond to the direct needs of the Jordanian citizens, identified through JOHUD’s Community Development Centres which are located in all governorates of the Kingdom. Since 2001, the GWC has expanded its remit to include a number of non-emergency developmental programmes to address poverty and unemployment, while continuing to provide emergency assistance to the most vulnerable. Thanks to our partners and donors and supporters we were able to assist 11,928 people last year.
 
GWC Programmes
 
Long-term, Sustainable Support
Since 1994, the GWC has been providing academic assistance and training for undergraduate students to prepare them for the job market. The GWC offers scholarships to outstanding students who could otherwise not afford to continue their education, focusing on areas of study that are in-demand in the labour market. In addition, the GWC provides vocational training for young people who did not graduate from high school, a range of kindergarten programmes, and educational support for children with disabilities, especially in disadvantaged regions. In 2019, 550 young people received training or university education.
 
Medical Assistance
Since 2000, JOHUD’s GWC has been providing medical assistance to uninsured individuals in underserved areas through free primary healthcare, life-saving operations, and distributing medical devices and supplies. Last year, 6380 people received medical assistance.  
 
Emergency Assistance
Since 1991, the GWC has been delivering basic supplies to some of Jordan’s poorest families. This support includes food parcels, school supplies, clothes and winter supplies. Last year, 4900 people received emergency assistance.
 
Improved Shelter
Since 2014, the GWC has been offering home maintenance, restoration and basic necessities such as furniture and appliances to those living in substandard or dangerous accommodation. In total, we were able to assist 80 people with improved shelter last year.
 
Empowering Poverty Pocket Areas in Jordan
In 1996 the GWC expanded its efforts to improve living standards for poor families by helping them establish small revenue-generating projects. These efforts later expanded to improve job prospects for young people through training and linking them with the job market. Last year, 18 people received assistance through this programme.
 
 

News

Goodwill Campaign Targets Jerash Households with Winter Assistance
Read More
Princess Honours Donors, Supporters for Contributions to Goodwill Campaign
Read More
Princess Basma supports Zarqa Residents through Goodwill Campaign Donations
Read More
Goodwill Campaign Offers Support to Hittin Camp Students, Businesswomen, Families
Read More
Goodwill Campaign Offers Scholarships, Home Husiness Opportunities to Husban Residents
Read More
Goodwill, private hospitals provide 33 free surgeries for underprivileged patients
Read More
Goodwill Campaign Supports Zarqa Women Establish Home Based Projects
Read More
Goodwill Campaign brings vital assistance to families in Karak
Read More
Goodwill Campaign brings toys and winter supplies to communities east of Amman
Read More
Goodwill Campaign and Princess Basma visit Maan
Read More
Princess Basma and Goodwill Campaign staff undertake a busy tour of Irbid Governorate
Read More
Goodwill Campaign brings food relief to impoverished areas of Tafila Governorate
Read More

Our Partners

The GWC Higher Committee

The GWC Higher Committee, headed by HRH Princess Basma bint Talal, includes:
 

  1. H.E. Dr. Abdul Salam Al-Abadi, Vice-President of the Higher Committee
  2. H.E. Mr. Musa Shehada, banking sector
  3. H.E. Mr. Ayman Hahtat, industrial sector
  4. H.E. Dr. Nayef Al-Abdullat, medical sector
  5. Eng. Abdul Rahim Al-Bukai
  6. H.E. Mr. Maher Al-Hussein, insurance Sector
  7. H.E. Eng. Badi Al-Rafayaa Engineering Sector
  8. Mr. Iyad Hawari Contractors
  9. Dr. Haitham Abu Khadija
  10. H.E. Al Haj Muhammad Abu Sufa
  11. H.E. Hajj Ayoub Khamis

Goodwill Family Relief Fund

JOHUD has launched the Goodwill Family Relief Fund (GFRF) to provide emergency assistance to those suffering the from the Coronavirus outbreak, and future crises, who are not receiving support from elsewhere. Here you can find out more about the fund and donate.
Jordan, like so many countries across the world, is fighting to contain the Coronavirus and keep its people safe. The government’s lockdown has been effective in stopping its spread here in Jordan but we must protect the poorest and most vulnerable from the inevitable economic effects of a crisis like this. We are already seeing, for example, the impact on poor areas that rely on tourism.
Many families have seen their livelihoods or the services they rely on disappear. The government and charitable organisations are working hard to help but they are hugely overstretched. JOHUD’s Goodwill Family Relief Fund will help those who are not currently receiving any support to manage through the Coronavirus crisis and to stand on their own two feet once it has passed.
 
What will the fund provide?
 
JOHUD has extensive experience providing emergency relief through its annual Goodwill Campaign. Our experience has shown us that the following categories of support are most effective in mitigating the short-term effects of a crisis and helping people recover and reach self-sufficiency in the longer-term.
 
Emergency aid vouchers 
For families in desperate need, especially those without one or both parents or those caring for children with special needs, providing food and other basic necessities can seem like an overwhelming struggle. The Relief Fund will provide vouchers to help these families buy food and other basic necessities.
We have experience with the voucher system and know that when it is well organised and monitored it can be a very effective way to lend struggling families a hand, while treating them with respect and dignity. 
 
Vital medical support

Through the Goodwill Campaign, we have years of experience working with Jordan’s esteemed medical community, volunteers and pharmaceutical companies to provide life-saving medical interventions to people who don’t have insurance and could not otherwise receive treatment. The current situation is placing an additional strain on the healthcare system, meaning many more people are unable to access the medical care they need.
With your support, we hope to continue to identify and treat the most extreme and urgent cases that cannot wait. 
We have already received messages from people who cannot get the medicines that they need, or sanitary products for babies and old people. We will try to ensure that such medicines reach them.

 
Assistance establishing home-based businesses
A small amount of seed money can allow people to sustain an agricultural project or establish or grow small enterprises, such as a sewing or cattle farming business. With the national supply chain currently heavily disrupted, these small local producers will play a vital role in feeding and supplying our communities, while generating enough revenue to see them through the difficult times ahead.   
 
Improved shelter

Our network of Community Development Centres around the country, in partnership with Jordan Engineers Association, has already identified those living in unbearable or unsafe housing conditions, for example homes with leaking roofs, no electricity or inadequate sanitation. When the situation allows, we want to be ready to begin to repair those dwellings, especially those putting children at health and safety risks.
 
 
Who is eligible?
 
The Fund will target families from every governorate outside Amman, who do not have social security or health insurance and are not currently receiving any other support. The Fund will focus underserved groups, specifically:

  • Abandoned families
  • Widows
  • Orphaned children
  • Those with disabilities or chronic illnesses that prevent them from work, and families with children with special needs
 
If you wish to apply for help, please follow this link to find contact details for your nearest Community Development Centre. The CDCs are identifying those in need, so please highlight your situation to them.
 
 
Governance and Reporting
 
JOHUD has an outstanding track record of good governance, transparency, accountability and effectiveness. The charity has committed to provide regular updates on the numbers of families that this fund has reached, and the type of assistance provided. All operations and reports are audited and supervised by the Goodwill Campaign Higher Committee, under the leadership of H.R. H. Princess Basma Bint Talal.
 

Goodwill Campaign

In 1991, HRH Princess Basma Bint Talal launched the Goodwill Campaign in response to the political, economic and social conditions that faced Jordan as a result of the Gulf War. The GWC has run continuously since then and now aims to provides urgent aid to those in need across all governorates of Jordan.
 
The GWC programmes respond to the direct needs of the Jordanian citizens, identified through JOHUD’s Community Development Centres which are located in all governorates of the Kingdom. Since 2001, the GWC has expanded its remit to include a number of non-emergency developmental programmes to address poverty and unemployment, while continuing to provide emergency assistance to the most vulnerable. Thanks to our partners and donors and supporters we were able to assist 11,928 people last year.
 
GWC Programmes
 
Long-term, Sustainable Support
Since 1994, the GWC has been providing academic assistance and training for undergraduate students to prepare them for the job market. The GWC offers scholarships to outstanding students who could otherwise not afford to continue their education, focusing on areas of study that are in-demand in the labour market. In addition, the GWC provides vocational training for young people who did not graduate from high school, a range of kindergarten programmes, and educational support for children with disabilities, especially in disadvantaged regions. In 2019, 550 young people received training or university education.
 
Medical Assistance
Since 2000, JOHUD’s GWC has been providing medical assistance to uninsured individuals in underserved areas through free primary healthcare, life-saving operations, and distributing medical devices and supplies. Last year, 6380 people received medical assistance.  
 
Emergency Assistance
Since 1991, the GWC has been delivering basic supplies to some of Jordan’s poorest families. This support includes food parcels, school supplies, clothes and winter supplies. Last year, 4900 people received emergency assistance.
 
Improved Shelter
Since 2014, the GWC has been offering home maintenance, restoration and basic necessities such as furniture and appliances to those living in substandard or dangerous accommodation. In total, we were able to assist 80 people with improved shelter last year.
 
Empowering Poverty Pocket Areas in Jordan
In 1996 the GWC expanded its efforts to improve living standards for poor families by helping them establish small revenue-generating projects. These efforts later expanded to improve job prospects for young people through training and linking them with the job market. Last year, 18 people received assistance through this programme.
 
 

In 1991, HRH Princess Basma Bint Talal launched the Goodwill Campaign in response to the political, economic and social conditions that faced Jordan as a result of the Gulf War. The GWC has run continuously since then and now aims to provides urgent aid to those in need across all governorates of Jordan.
 
The GWC programmes respond to the direct needs of the Jordanian citizens, identified through JOHUD’s Community Development Centres which are located in all governorates of the Kingdom. Since 2001, the GWC has expanded its remit to include a number of non-emergency developmental programmes to address poverty and unemployment, while continuing to provide emergency assistance to the most vulnerable. Thanks to our partners and donors and supporters we were able to assist 11,928 people last year.
 
GWC Programmes
 
Long-term, Sustainable Support
Since 1994, the GWC has been providing academic assistance and training for undergraduate students to prepare them for the job market. The GWC offers scholarships to outstanding students who could otherwise not afford to continue their education, focusing on areas of study that are in-demand in the labour market. In addition, the GWC provides vocational training for young people who did not graduate from high school, a range of kindergarten programmes, and educational support for children with disabilities, especially in disadvantaged regions. In 2019, 550 young people received training or university education.
 
Medical Assistance
Since 2000, JOHUD’s GWC has been providing medical assistance to uninsured individuals in underserved areas through free primary healthcare, life-saving operations, and distributing medical devices and supplies. Last year, 6380 people received medical assistance.  
 
Emergency Assistance
Since 1991, the GWC has been delivering basic supplies to some of Jordan’s poorest families. This support includes food parcels, school supplies, clothes and winter supplies. Last year, 4900 people received emergency assistance.
 
Improved Shelter
Since 2014, the GWC has been offering home maintenance, restoration and basic necessities such as furniture and appliances to those living in substandard or dangerous accommodation. In total, we were able to assist 80 people with improved shelter last year.
 
Empowering Poverty Pocket Areas in Jordan
In 1996 the GWC expanded its efforts to improve living standards for poor families by helping them establish small revenue-generating projects. These efforts later expanded to improve job prospects for young people through training and linking them with the job market. Last year, 18 people received assistance through this programme.
 
 

One of the best long term solutions to poverty is to ensure that every citizen has secure access to a stable and sufficient income through employment. This axiom serves as the foundation for numerous JOHUD initiatives that strive to create thriving local economies, even in the most remote communities.



In order to keep up with the demands of rapidly evolving international and domestic markets, the Jordanian workforce needs to have access to the most up-to-date training in competitive fields and remain at the forefront of technological innovation. As such, JOHUD has launched a series of initiatives to ensure that its Community Development Centres (CDCs) are equipped to provide modern and comprehensive professional development training.

These programmes offer young people and women good opportunities to acquire the critical skills demanded by current and emerging markets in the manufacturing, agriculture, trade, tourism, hospitality, and finance sectors. The CDCs also provide community residents with training on skills such as effective communication strategies, teamwork, decision making, CV writing, and job interview-preparation. These opportunities ensure that job seekers throughout Jordan are able to present themselves as valuable assets to prospective employers.

Many of the CDCs also help employers connect with and recruit qualified candidates who have completed JOHUD’s professional training programmes. Additionally, JOHUD has launched three offices to help train and secure jobs for local youths in regions suffering from some of the highest rates of unemployment. Through collaboration with the UNFPA, over 4942 young people have found work thanks to programmes run from these offices.

Micro-Enterprise
A central pillar of the federal government's poverty alleviation strategy is to promote the growth of micro enterprises. JOHUD supports this effort by providing the CDC network with the resources needed to offer monetary and technical assistance to small businesses in local communities. This assistance helps prospective entrepreneurs secure loans that enable them to establish, manage, or further develop their projects.

The Small Business Unit
The Small Business Unit (SBU) represents another component of JOHUD’s broader economic empowerment strategy, by serving as a means for community residents to become self-employed. Since it was established in 1996, the SBU has helped thousands of clients establish or expand their businesses. Primarily, the SBU provides non-financial support to entrepreneurs in the form of training, capacity building, and advisory services.

However, where appropriate, the SBU also provides access to credit through its loan operation. Loans are provided to entrepreneurs, such as women, who might otherwise encounter difficulties in gaining access to credit. Through the CDC network, the SBU ensures that, even in remote areas, people can gain access to the financial support they need to help their businesses grow.

  • Goodwill Campaign Targets Jerash Households with Winter Assistance

    AMMAN — The Goodwill Campaign, a Jordanian Hashemite Fund for Human Development initiative,

    Read More

  • Princess Honours Donors, Supporters for Contributions to Goodwill Campaign

    The Jordan Times
    By JT

    AMMAN — HRH Princess Basma, president of the G

    Read More

  • Princess Basma supports Zarqa Residents through Goodwill Campaign Donations

    The Jordan Times
    By JT

    AMMAN — The Goodwill Campaign, implemented by

    Read More

  • Goodwill Campaign Offers Support to Hittin Camp Students, Businesswomen, Families
    The Jordan Times
    By JT
     

    AMMAN — The Goodwill Campaign, implemented by

    Read More

  • Goodwill Campaign Offers Scholarships, Home Husiness Opportunities to Husban Residents

    The Jordan Times
    By JT 


    AMMAN — Twenty male and female s

    Read More

  • Goodwill, private hospitals provide 33 free surgeries for underprivileged patients

    15-8-2018
    The Jordan Times
    By Renad Aljadid


    Read More

  • Goodwill Campaign Supports Zarqa Women Establish Home Based Projects

    The Goodwill Campaign, implemented by the Jordanian Hashemite Fund for Human Development (JOHUD),

    Read More

  • Goodwill Campaign brings vital assistance to families in Karak

    JOHUD welcomed the new year in characteristically charitable fashion by providing scholarshi

    Read More
  • Goodwill Campaign brings toys and winter supplies to communities east of Amman

    The Goodwill Campaign paid a visit to communities east of the capital on Saturday, deliverin

    Read More
  • Goodwill Campaign and Princess Basma visit Maan

    In the year in which Jordan marks the 100 year anniversary of the Great Arab Revolt, the Goo

    Read More
  • Princess Basma and Goodwill Campaign staff undertake a busy tour of Irbid Governorate

    Yesterday marked one of the busier Goodwill Campaign days this year, underlining the impress

    Read More
  • Goodwill Campaign brings food relief to impoverished areas of Tafila Governorate

    The Goodwill Campaign's non-stop tour of the country continued today, bringing food aid and s

    Read More

Our Partners

We recognise that securing a prosperous future for our country depends on our ability to manage our limited natural resources in a way that adequately meets the needs and aspirations of our local communities and economy.



Although securing access to permanent supplies of water and energy will be vital, we believe that people themselves are our most valuable resource when overcoming environmental challenges. If we commit ourselves to using every tool at our disposal to build a sustainable future for our country, we can overcome any obstacle that we face.

All development processes in Jordan are affected by environmental constraints. Jordan has very little arable land and suffers from one of the lowest per capita water supplies on earth. Additionally, numerous large-scale influxes of refugees and immigrants into Jordan have led to rapid population growth and increased strains on our limited reserves of natural resources. JOHUD supports national strategies that promote environmental conservation by implementing water and agricultural projects at our Community Development Centres (CDC) and through fostering a culture of environmental awareness throughout Jordan.

Through the CDC network, JOHUD works at the community-level to promote the economic and environmental benefits of techniques and technologies that help communities consume water in a sustainable way. This work features numerous initiatives, including but not limited to:

    • Training on the use of water harvesting methods/technologies.
    • The rehabilitation of dams, springs, and irrigation channels.
    • The management of waste water and grey water recycling.

JOHUD prioritises the implementation of these initiatives within farming communities, as agricultural production represents one of the largest contributions to the nation’s total water consumption. In addition to introducing community residents to water-efficient farming systems, these programmes also help identify prospective community partners and project sites.

Additionally, JOHUD’s training programmes encourage low-income families to use home gardens as a method of maximising the utility of water, while eliminating any unnecessary waste. These gardens also serve as a supplemental source of nutrition and as a means of generating income when harvest yields allow for the sale of surplus produce.

JOHUD became the first NGO in Jordan to assist in the sale of this produce through the establishment of rural market programmes, typically hosted at local CDC’s. By launching this initiative, JOHUD provides a space for community members to market their products while raising community environmental awareness by showcasing innovative, efficient farming techniques.

In the context of growing food insecurity, these strategies promote efficient resource consumption and self-sufficiency for those who live off the land, while increasing the amount of available food on the market.

  • Our Success Stories
    Water Wise Women: The Pioneers for Change

    LEARN MORE
  • Our Success Stories
    The Arteries of the Nation: Repairing Jordan’s Water Networks

    LEARN MORE

The GWC Higher Committee

The GWC Higher Committee, headed by HRH Princess Basma bint Talal, includes:
 

  1. H.E. Dr. Abdul Salam Al-Abadi, Vice-President of the Higher Committee
  2. H.E. Mr. Musa Shehada, banking sector
  3. H.E. Mr. Ayman Hahtat, industrial sector
  4. H.E. Dr. Nayef Al-Abdullat, medical sector
  5. Eng. Abdul Rahim Al-Bukai
  6. H.E. Mr. Maher Al-Hussein, insurance Sector
  7. H.E. Eng. Badi Al-Rafayaa Engineering Sector
  8. Mr. Iyad Hawari Contractors
  9. Dr. Haitham Abu Khadija
  10. H.E. Al Haj Muhammad Abu Sufa
  11. H.E. Hajj Ayoub Khamis

We recognise that securing a prosperous future for our country depends on our ability to manage our limited natural resources in a way that adequately meets the needs and aspirations of our local communities and economy.



Although securing access to permanent supplies of water and energy will be vital, we believe that people themselves are our most valuable resource when overcoming environmental challenges. If we commit ourselves to using every tool at our disposal to build a sustainable future for our country, we can overcome any obstacle that we face.

All development processes in Jordan are affected by environmental constraints. Jordan has very little arable land and suffers from one of the lowest per capita water supplies on earth. Additionally, numerous large-scale influxes of refugees and immigrants into Jordan have led to rapid population growth and increased strains on our limited reserves of natural resources. JOHUD supports national strategies that promote environmental conservation by implementing water and agricultural projects at our Community Development Centres (CDC) and through fostering a culture of environmental awareness throughout Jordan.

Through the CDC network, JOHUD works at the community-level to promote the economic and environmental benefits of techniques and technologies that help communities consume water in a sustainable way. This work features numerous initiatives, including but not limited to:

    • Training on the use of water harvesting methods/technologies.
    • The rehabilitation of dams, springs, and irrigation channels.
    • The management of waste water and grey water recycling.

JOHUD prioritises the implementation of these initiatives within farming communities, as agricultural production represents one of the largest contributions to the nation’s total water consumption. In addition to introducing community residents to water-efficient farming systems, these programmes also help identify prospective community partners and project sites.

Additionally, JOHUD’s training programmes encourage low-income families to use home gardens as a method of maximising the utility of water, while eliminating any unnecessary waste. These gardens also serve as a supplemental source of nutrition and as a means of generating income when harvest yields allow for the sale of surplus produce.

JOHUD became the first NGO in Jordan to assist in the sale of this produce through the establishment of rural market programmes, typically hosted at local CDC’s. By launching this initiative, JOHUD provides a space for community members to market their products while raising community environmental awareness by showcasing innovative, efficient farming techniques.

In the context of growing food insecurity, these strategies promote efficient resource consumption and self-sufficiency for those who live off the land, while increasing the amount of available food on the market.

  • Our Success Stories
    Water Wise Women: The Pioneers for Change

    LEARN MORE
  • Our Success Stories
    The Arteries of the Nation: Repairing Jordan’s Water Networks

    LEARN MORE

Goodwill Family Relief Fund

JOHUD has launched the Goodwill Family Relief Fund (GFRF) to provide emergency assistance to those suffering the from the Coronavirus outbreak, and future crises, who are not receiving support from elsewhere. Here you can find out more about the fund and donate.
Jordan, like so many countries across the world, is fighting to contain the Coronavirus and keep its people safe. The government’s lockdown has been effective in stopping its spread here in Jordan but we must protect the poorest and most vulnerable from the inevitable economic effects of a crisis like this. We are already seeing, for example, the impact on poor areas that rely on tourism.
Many families have seen their livelihoods or the services they rely on disappear. The government and charitable organisations are working hard to help but they are hugely overstretched. JOHUD’s Goodwill Family Relief Fund will help those who are not currently receiving any support to manage through the Coronavirus crisis and to stand on their own two feet once it has passed.
 
What will the fund provide?
 
JOHUD has extensive experience providing emergency relief through its annual Goodwill Campaign. Our experience has shown us that the following categories of support are most effective in mitigating the short-term effects of a crisis and helping people recover and reach self-sufficiency in the longer-term.
 
Emergency aid vouchers 
For families in desperate need, especially those without one or both parents or those caring for children with special needs, providing food and other basic necessities can seem like an overwhelming struggle. The Relief Fund will provide vouchers to help these families buy food and other basic necessities.
We have experience with the voucher system and know that when it is well organised and monitored it can be a very effective way to lend struggling families a hand, while treating them with respect and dignity. 
 
Vital medical support

Through the Goodwill Campaign, we have years of experience working with Jordan’s esteemed medical community, volunteers and pharmaceutical companies to provide life-saving medical interventions to people who don’t have insurance and could not otherwise receive treatment. The current situation is placing an additional strain on the healthcare system, meaning many more people are unable to access the medical care they need.
With your support, we hope to continue to identify and treat the most extreme and urgent cases that cannot wait. 
We have already received messages from people who cannot get the medicines that they need, or sanitary products for babies and old people. We will try to ensure that such medicines reach them.

 
Assistance establishing home-based businesses
A small amount of seed money can allow people to sustain an agricultural project or establish or grow small enterprises, such as a sewing or cattle farming business. With the national supply chain currently heavily disrupted, these small local producers will play a vital role in feeding and supplying our communities, while generating enough revenue to see them through the difficult times ahead.   
 
Improved shelter

Our network of Community Development Centres around the country, in partnership with Jordan Engineers Association, has already identified those living in unbearable or unsafe housing conditions, for example homes with leaking roofs, no electricity or inadequate sanitation. When the situation allows, we want to be ready to begin to repair those dwellings, especially those putting children at health and safety risks.
 
 
Who is eligible?
 
The Fund will target families from every governorate outside Amman, who do not have social security or health insurance and are not currently receiving any other support. The Fund will focus underserved groups, specifically:

  • Abandoned families
  • Widows
  • Orphaned children
  • Those with disabilities or chronic illnesses that prevent them from work, and families with children with special needs
 
If you wish to apply for help, please follow this link to find contact details for your nearest Community Development Centre. The CDCs are identifying those in need, so please highlight your situation to them.
 
 
Governance and Reporting
 
JOHUD has an outstanding track record of good governance, transparency, accountability and effectiveness. The charity has committed to provide regular updates on the numbers of families that this fund has reached, and the type of assistance provided. All operations and reports are audited and supervised by the Goodwill Campaign Higher Committee, under the leadership of H.R. H. Princess Basma Bint Talal.