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Main achievements
Since
the re-launch in December 2007, until the summer break (July 12th) the Souq
achieved
More
than 75 different producers attend and are on the database
More
than JD45,000 trade carried out
Over
500 people attended the re-launch
Approximately
4,000 customer visits to the season of souq al ard
Certain
producers achieve sales of up to JD600 in a single 4 hour trading session
Many
traders report average sales around JD100
Producers
receive training in product, packaging etc.
Forums
held on water, herbs, fair trade, ethical markets
Excellent
media coverage increases profile of rural livelihoods
75
people attend the pilot 'brunch bawadi' - a souq al ard spin off
The
project is being used as a model for others wishing to establish rural markets outside of Amman. Many of the Souq producers take part
in these markets and using their expertise to help ensure that these Souqs have every chance of
success.
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