| Cultural empowerment |
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Jordan is proud of its cultural heritage: culture is a basic feature of national identity. JOHUD also believes
that cultural empowerment strengthens communities and gives them a
sense of pride in their values.
Moreover, for those with creative
talents, cultural heritage can also provide a livelihood. JOHUD works
with men and women to strengthen their artistic and craft based skills.
With training, enterprise and marketing advice, they are now making a
significant contribution to household incomes through their work.
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Celebrating Jordan's oral intangible cultural heritage
JOHUD recognises the extraordinary cultural heritage of the region that is embodied in the knowledge, skills and spirit of the people themselves.
JOHUD was instrumental in submitting an application to UNESCO that led
to the proclamation as a 'Materpiece of Oral Intangible Cultural
Heritage' awarded to four tribes of southern Jordan.
JOHUD
then implemented a project to celebrate the culture of these tribes.
This project was noteworthy in that it managed to involve ALL segments
of the community in a single project - with men, women, youth, kids and
all generations joining in. More details click here
In 2007, JOHUD participated with the people of
Deeseh in a festival of cultural heritage - which centred on the
legendary camel racing.
The event attracted thousands of spectators,
nearly all from local tribes. It provided the ideal stage on which to
raise awareness of the extraordinarily rich culture of the nomadic
tribes recognised under the UNESCO award.
For more details and photos
of this event, click here
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The use of recording equipment to collect songs, stories and poetry helps young people realise the importance of conserving their heritage for future generations.
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 Women are reviving the traditonal weaving techniques: The floorloom was the way that their grandmothers would sit and weave in the tent.
 The culture of women: valuing domestic skills
JOHUD also supports the cultural heritage of domestic culinary skills: for example how women through generations have developed the techniques of food preservation. JOHUD helps women to gain new skills of packaging, promotion, food safety and product development so that through the sale of products such as jams, pickles, honey, jameed they can contribute to household incomes and also preserve the skills of the past.
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Facts & figures
2006 / 2007
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Through the bedu oral culture project:
150 people participated in collecting oral history of bedu tribes of the south
A record of local place names has been created to stem the impact of tourism on local knowledge
Local story tellers have passed on their skills to the next generation
Young people have been trained in digital recording - helping establish a resource for the future
Thousands of people enjoyed the Deeseh camel racing event and the celebration of oral intangible cultural heritage
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Beit al Bawadi: promoting creative empowerment
JOHUD also supports the cultural heritage of the region through its Beit al Bawadi ceramics project:
55 people are employed through the ceramics project
The craftspeople of Bawadi gain skills and develop new products
Bawadi products are displayed across the world - raising the profile of the craft skills of the region
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